Life gives us two options to get what we want: Time or Money. Here’s the reality: no matter what your goal is —freedom, wealth, legacy — you’re always trading one of these two.
Most people make the mistake of spending time to save money. And by the time they realise what really matters, they’ve run out of the one thing they can’t get back: Time. But here’s the catch: most people just want to skip straight to the money part without investing the time to build the skills that actually allow them to make money. In the beginning, we all have to trade time—we have to learn, build, and execute. That’s non-negotiable.
The trick is, once you’ve put in the time to learn those skills, you flip the game. You start spending money to buy back your time. Time is the one asset that’s always running out. Money? You can make more of it. But time? Once it’s gone, it’s gone for good.
This is where Eric’s brand comes in. Eric’s journey is about showing you how to stop trading your time for money in the long run — by building wealth that works for you. But first, you have to put in the time to learn the skills, build the systems, and do the work. Then, you’ll be able to spend your time where it really counts—on your family, your legacy, and living a purpose-driven life.
You’re either spending time to save money or spending money to buy back your time. Most people want the money—but skip the part where they need to spend the time learning how to get it. Here’s how you flip the game and buy back your time for good…
Faith True North
For me, faith is rooted in God and in myself. Believing in something greater than yourself is essential, because without it, you’re just wandering—bouncing from one problem to the next, from misfortune to misfortune. But once you find faith, everything changes. Faith gives you guiding principles, standards, and values that lead you through life. It’s not just about hoping things will get better; it’s about knowing that you are being tested, refined, and blessed with experiences that shape you into something greater. This is what I call skill stacking with faith—the building blocks of character that point us toward our True North. Faith is the compass that guides us.
Family East
We all need people to walk this journey with. Life lived solely for yourself is a lonely and dark path. Our greater purpose is to pass on what we’ve learned so the next generation can be better, go further, and skip some of the hurdles we had to overcome. Family gives our life meaning. Without them, the pursuit of wealth and legacy is hollow. Family is the anchor that keeps us grounded in what truly matters.t point us toward our True North. Faith is the compass that guides us.
Wealth South
For me, faith is rooted in God and in myself. Believing in something greater than yourself is essential, because without it, you’re just wandering—bouncing from one problem to the next, from misfortune to misfortune. But once you find faith, everything changes. Faith gives you guiding principles, standards, and values that lead you through life. It’s not just about hoping things will get better; it’s about knowing that you are being tested, refined, and blessed with experiences that shape you into something greater. This is what I call skill stacking with faith—the building blocks of character that point us toward our True North. Faith is the compass that guides us.
Legacy West
Legacy isn’t about being remembered by name—it’s about the ripple effect of your life. It’s about the values you instill in others, the lessons you pass on, and the lives you touch. Legacy is how your spirit lives on—not through monuments or plaques, but through the people who carry forward what you taught them. Generations from now, they may not remember your name, but they will feel your impact in the way they live, love, and lead. Legacy is the eternal ripple you create through every person you’ve touched, and that ripple will last forever.
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